Uncategorized – Page 2 – M. L. Mackworth-Praed

Got to No.5 in Arthurian – and a tip or two!

January 7, 2016Leave a comment

So it’s over! My five day giveaway has come to an end, and downloading has gone quite well. Well enough for The Future King: Logres to shift up a spot and make it to number five in the free Arthurian charts on Amazon (see below)! Now that it’s no longer available for free, it’s been removed from the charts temporarily, and will probably be slotted back in much lower down until the paid sales start to trickle in.

Giving away your work for free isn’t something that is instinctive, and given the amount of work and time that goes into producing a self-published book it is compelling to have readers actually buy your book, especially after launch. You’ve got to earn back all those hours spent working for nothing but the love of your craft somehow. However, the reality is that a reader is more likely to give less for the work of a complete unknown than someone with an established track record, so despite any reservations I had it suddenly seemed instinctive to take the plunge and give my ebook away for free.

The whole five day thing worked out well (Amazon allows you to supply your ebook for free for a maximum of 5 days out of every 90 days), as it gave me time to build up momentum and get word around. Despite my modest social media following I managed to top 260 downloads, which quite honestly is many more than I was expecting.

If you’re in the same boat as me and you’re considering promoting your book (particularly if you’re about to or have just released it), then I would definitely recommend offering it for free for a short period. Obviously I’ve yet to see what number of reviews my giveaway will ultimately produce, but the more people who read an unknown book (and hopefully like it) the better – it should result in increased circulation and future sales.

If you are considering a free giveaway with zero budget I suggest the following:

Prepare some eye-catching graphics that you can present across all your social media channels, a new one each day with a similar look and feel – sort of an e-flyer.
If you have WordPress or a Facebook page, spend an afternoon preparing all your promo material and schedule your posts in advance – they’ll appear when you want them to and will give you more time on the day itself for actual book promotion.
Ask your friends and family to reblog/share your posts to their friend networks – the more eyes that see your free ebook giveaway the better.
Make use of the Goodreads website (or equivalent). I’ve only recently joined Goodreads myself, but there are thousands of members on there who are all looking for their next read – and they all appreciate a free book! Spend time posting in forums to build up your contacts, but more specifically look for groups that have specific threads where you’re encouraged to post news of your new book or free giveaway – I did this and it really helped circulate my ebook and gave me a boost on downloads.
If you are on Goodreads you can create an event on your author page (good idea to set one up – just add your self-published book to the site, then declare that you are the author through your regular account – Goodreads will merge your account with your author account for you) and invite your friends. Send out as many invitations as you can, because the people you invite can also invite others to attend the event, maximising exposure.
Don’t let things rest for too long. If you’re running your promo for multiple days, advertise, share and keep posting on every single one of those days. Don’t have a day off. Eventually your deal will get noticed by people outside of your regular friend sphere, and someone might be kind enough to share it.
Make your offer very clear with exact start and end times, along with instructions on how use the offer. I found that a lot of people were having problems with the Amazon extensions. I was supplying a UK link, which meant that US or French customers couldn’t get the book for free because they were trying to make a purchase through the UK link. In the end I linked to those regions as well and detailed how to find the book when using a different Amazon site (you just change the site extension to your relevant region – e.g. .fr or .com).

Now that the free ebook promotion is over, I’m going to take a short break to a) apply to jobs, and b) continue with my other projects. Book promotion will have to be ongoing, but part of it is now a waiting game to see how those 260+ readers will take to TFK Logres and what sort of reviews they will leave (assuming everyone reads it!). I am hoping of course that they will love it enough to share it, but time will tell, so in the meantime I shall keep my head down and perhaps get back into writing book 2 instead.

Now to end with some more promotion as per my own advice. Though the 5 day deal has ended subscribers of Kindle Unlimited can still pick up TFK Logres for free, whilst it is now also listed at its regular price of £3.99. Still a steal for a 517 page book, no?

A self-publisher trying out self-promotion.

January 3, 2016Leave a comment

So it’s going well! This whole “promote your own book” thing. After realising that as an unknown I was going to have to do some serious book promotion once my Kindle was out (that list I made is now redundant, with Dreamweaver everything became so clear), it was apparent that some sort of deal had to be offered – and when you’re doing a deal to get your book distributed as widely as possible, why bother with Amazon’s 0.99 cent approach? May as well go all the way, and offer it for the maximum amount of time at the maximum discount, five days, absolutely free.

With a reasonable amount of downloads amassing, I have entered the Amazon Best Seller Kindle charts. The most notable being in the Best Sellers list in Arthurian Fantasy – no.6 out of 100, evidence of which can be seen below!

This is of course terribly exciting, and now I am waiting with baited breath to see if my debut novel will crawl any higher. The Future King: Logres is also in the top 100 Free Contemporary Best Seller chart, but is still a long way off being in the overall top 100 best selling (free) list on Amazon. My main excitement however comes from knowing that my book is now available to many people and will soon be read by them, which hopefully means that a few more reviews start to surface. Hopefully this will help other readers find the first instalment in The Future King series!

In the meantime if you haven’t yet taken advantage of this free deal, do so here: Amazon UK, Amazon US & Amazon FR. This offer is available worldwide!

Happy reading, and Happy New Year!

10 things I have learned whilst exporting to Kindle

December 19, 20151 Comment

There are many more file types than I thought. .rtf, .htm, .epub… but it’s .mobi that you want. According to Amazon, .mobi is the one.
Making your book available on Kindle isn’t as straightforward as it seems. A quick conversion of your .pdf, and then you’re done? So. I. thought.
Actually, the above requires a) removing all formatting from your original Word document that you exported for print, b) keeping any formatting as simple as possible, c) exporting your Word document as a .htm/.html file, d) running said .htm file through a converter, e) downloading Amazon’s Kindle previewer, f) downloading Amazon’s Kindle reader because the previwer doesn’t preview well, g) realising that your document hasn’t exported quite as you would like and, h) running through all the former to try and suss out where you went wrong.
Oh, and on top of that you’ll read all sorts of blogs and tips about what you shouldn’t do (i.e., forcing a certain font type on your text), but do them anyway, because firstly you don’t know how not to do it, and secondly ‘Normal style’ completely undermines any alternative fonts you have made use of in your book (who doesn’t like Garamond, anyway?).
At several moments, in desperation, you will break from your formatting to look into companies and services which promise to do all the hard work for you.
You will bemoan, ‘but I just want it to look like a book!’. Specifically your book, which you just spent months perfecting in print.
It comes to your attention at some point that perhaps you should have sorted out your Kindle file first, before your book launch, but then you remember that Createspace and Amazon told you that it would be easy.
Perhaps this is easy, you then think, as you export your book for the third time wondering why your TOC (that you made in Word, as you were told), still isn’t working. Why? Why?
After downloading independent software to export your book to .mobi for you, you realise that it is the conversion itself that has broken your TOC, and that you could have just edited your .htm document in Dreamweaver in the first place to fix all the links and the formatting issues instead.
You find random things in the block of your book text (like a hyphen between two paragraphs) and then think, God, has that always been there…? then don’t want to look to double check just in case it is (you’ll do it later, or forget, or a reader will find it for you).